If the travel industry is going to exist in the future, it will simply have to adapt and be maintaining in an eco-friendly manner. I thought the article about people in Britain who are not willing to fly less was very interesting and relevant because I think travel is usually the last variable that people think to factor into their carbon footprint. However, if everyone has such a nonchalant attitude about the impact that flying does, this begins to add up. Millions of flights a year carries a heavy environmental toll and is just irresponsible. A crucial point that was made in the article is the fact that there are really no low carbon alternatives to flying if you want to go somewhere far or remote. For an island like Britain, a train may work for getting you to Europe but otherwise you have to take a plane. We can't fully eliminate travel, people will always need to get to different places for business or scientific purposes. So we have to develop a more energy efficient way of traveling. As for tourism and recreational travel, the first thing that needs to happen is a drastic decrease in the amount of travel we do. I would advocate limiting citizens to one flight a year, and then even decreasing from there. The second thing that needs to happen is the development of the concept of 'ecotourism,' where citizens travel to a community and actually learn and immerse themselves in the culture instead of staying at huge resorts and being completely removed. The latter enforces an irresponsible way of life, teaching us to not take into account any of the effects of our wealthy lifestyles. If we are emitting carbon just to get to these places, the least we can do is spend our time their learning about and appreciating them. This promotes an attitude that will make people rethink the way they travel and ultimately the way they live. Tourism is usually last on my list when thinking about what must be changed to tackle the environmental problem, but it is a huge factor and one that people are unfortunately widely ignorant too. Ecotourism and responsible vacationing is a solid first step towards incorporating the idea of sustainability into another facet of life.